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EUROPE - Last Look at Eden / WORKFLOW

  • CLIENT: EUROPE
    "LAST LOOK AT EDEN"
    HELL & BACK  /  UNIVERSAL MUSIC / VICTOR RECORDS /  2009

    Swedish rockers EUROPE returned to the world stage in 2009 with their 8th studio album "Last Look at Eden". My client wanted a modern interpretation on the "Eden" theme - something that was both compelling and controversial and paid hommage to the modern-retro rock stylings of the songs on the CD.


    INSPIRATION

    We turned to ferrofluid as our inspiration - a black ink-like fluid that reacts to electromagnetic fields. 


  • Photo: Sachiko Kodama


  • We appended this concept to create a form that represented "genesis" - one that could be interpreted as an egg, spore, or dividing cell... a form that was overtly masculine in nature, and boasted hard rock undertones.
  • The design continued to evolve and we decided to take a cross section through this form. This section revealed a soft fleshy fruit - one surrounded with defensive black thorns - representing something delicate, prized, and protected. The fruit has biblical connotations, and the final image evokes a conspicuous female energy.

  • For the CD booklet, the ferrofluid concept carried through with a series of compelling band portraits shot using black paint.

  • Art Direction: D. Dimitriadis
    Photos: F. Etoall
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About Project
Workflow for the "Last Look at Eden" EUROPE album artwork and campaign.
Published: October 13, 2010
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