The Etro brand is a brand with a great family tradition made of love for beauty, love of travel and passion for collecting. The products, inspirations and stores affected by this story and family tradition. For this reason we developed a communication plan and shopping experience that mixes elegance, tradition and heritage of the brand. The user of the website continuously by the product passes the inspiration as if they were inseparable. A unique buying experience comparable to a visit to an art gallery.
To complete the experience we have designed a magazine that tells the world that moves Etro