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Bēhance

  • Good concepts come to life when an idea is very catchy and creative. "Television con Sabor" (Television wiith Flavor) is the new tagline of the branding campaign for Estrella TV Orlando. This concept not only represents the spirit of the network but also the Hispanic culture. It is very diverse, colorful, from different backgrounds, traditions and nationalities. The campaign has a strong media support on TV, radio, print, Internet and buses.
  • Translation: "Television with flavour"