ESB Electric Ireland Audio Identity
The ESB, historically Ireland's only electricity supply company now operates in a recently deregulated market. This prompted a re-branding of the company for which we were asked to compose a theme. This commercial by IIBBDO was cut from 40 seconds to a 20sec' & 10sec' sting for TV for which we also did sound design.
When composing this particular piece we began by finding a good mnemonic and worked backwards so to speak. The track was composed on piano and then orchestrated and recorded using Logic.