I designed new package for bulb of russian electro brand ERA.
The main color of packages I chose to recognize the color temperature lamp.
Yellow packaging - the color temperature is 2700 K, which corresponds to a warm, homely light.
Blue package - the color temperature is 4200 K, which corresponds to a cooler, office lighting. And the navy blue - 6500К.
design of this package is unique: an internal element, is both a bottom
clamp lamps and a graphical display with its power. This construction
allowed me to make the box itself tracery. All 4 sides are openings for
light bulbs, and when you take the package, the bulb begins to play
highlights. Inside the bulb is fixed at the top and bottom with special
inserts, so that does not affect the external walls. I managed to combine a decent review of the product, as in packages of transparent plastic with cheap cardboard packaging.
designed infographics. There are an indicator of the power line, power
of an incandescent lamp and socket on the face. Green leaf is a symbol
of more advantageous position of the light bulbs in relation to the
environment than incandescent bulbs. This bulb saves 80% electricity.
each side of the package are icons with technical information. On the
back there are the table of energy efficiency, QR code to jump to the
website using your mobile phone with a camera, information about the
award for energy efficiency. Now light bulb in this pack are sold throughout Russia.