The EOD Warrior Foundation (EODWF) is a nonprofit organization that serves the EOD (explosive ordnance disposal) community by providing assistance to active-duty and veteran wounded, injured or ill EOD warriors; families of our injured and fallen EOD warriors; and by maintaining the EOD Memorial Wall in honor of our fallen EOD warriors. The EOD Warrior Foundation was in need of a new identity to help raise general awareness and understanding about the service and sacrifice of EOD family. We developed a brand identity that pays homage to the rich history and symbolism of the EOD badge; while reflecting the courage, strength, compassion and resilience of the EOD community and the EOD Warrior Foundation.