Life is too short, enjoy!
This project is the creation of a brand and its graphic applications, achieving an unity and formal coherence, allowing to develop a strong brand, efective and personal, able to distinguish and highlight itself. The theme discussed is the film Alice in Wonderland. It's important to develop an interesting project, viable, that follows the idea and the concept of the film. To explore graphic elements the best way, it was chosen the theme ''Time'', represented in the film. In the white rabbit's part, the writer makes an analogy between the rabbit, the watch and Alice's adolescence. The goal was to give the idea that adolescence goes too fast and we must enjoy it. So, that's how the brand's concept has born.