EFI has a large number of products mostly in the digital print industry. The essence of the technology is not just that the products are amazing by themselves, but that they are even better together. By using visual hints related to music (flow, harmony, ensemble etc), as well as content written with music overtones, we were able to convey the synergy of EFI products in a fun and meaningful way.
To showcase this workflow, every bit of this booth was printed using EFI technology. This included the brochures, handouts, light boxes, gallery pieces, large banners overhead and even the entire booth wrap. We took it a step further and created a cafe using only EFI technology. Every printable surface in this Cafe would be printed on. This included table tops, lamp shades, faux brick walls, interior walls, seat cushions and backrests, wood paneling, signage etc. The theme of the Cafe was Rock n' Roll to marry up with the music them on the floor.
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