EFI 10,000 sq ft Tradeshow Booth at Drupa, Germany
- EFI has a large number of products mostly in the digital print industry. The essence of the technology is not just that the products are amazing by themselves, but that they are even better together. By using visual hints related to music (flow, harmony, ensemble etc), as well as content written with music overtones, we were able to convey the synergy of EFI products in a fun and meaningful way.To showcase this workflow, every bit of this booth was printed using EFI technology. This included the brochures, handouts, light boxes, gallery pieces, large banners overhead and even the entire booth wrap. We took it a step further and created a cafe using only EFI technology. Every printable surface in this Cafe would be printed on. This included table tops, lamp shades, faux brick walls, interior walls, seat cushions and backrests, wood paneling, signage etc. The theme of the Cafe was Rock n' Roll to marry up with the music them on the floor.Feedback is welcome!
- EFI 10,000 sq ft Tradeshow Booth
Lead Visual Designer and Lead Experience Designer 
The theme is born.
Content and imagery are brought together to demonstrate the theme.
Content ties into the theme.
Super-large format print ad produced on an EFI printer greets customers as they approach the building.
Booth comes together as a cohesive journey.- The floor of the booth explained the EFI technology but the structure is where the technology came to life. A concert scene was created at the top of each end of the booth as well as a faux concert entrance in the middle, leading customers into the EFI Application Experience.
- Only from a birds eye view can you fully appreciate the size of this booth. (3-D rendering of concept before production)
- The tunnel to the cafe stairs showcased EFI white ink technology with light boxes as well as the EFI Hall of Fame. This is where EFI's industry lending products were showcased as award winning records. Yes, even these records, gold and platinum alike, were printed on EFI printers.
- What better way to showcase your technology than by actually using it in the coolest way possible. Observe how the wood grained table tops look like real wood, and the seat cushions look like real animal skin. Only your own imagination is holding you back on what you can create...
- EFI everywhere...
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