8.25”x 7” Illustrator CS5
Written and Designed by Ashley Kenney
The intent of designing this Eco Alphabet book was to design for a cause, and a greater purpose. By using strikingly bold typography, I was able to visually communicate the message about becoming environmentally concise citizen. The greatest influence for this project was the “First Things First Manifesto” which ultimately states that creative people do not have to use their talent for strictly advertising & consumer purposes. Instead, designers can use their abilities for a cause and for the greater good of humanity and the environment. I feel that my currently my project is a stepping-stone to a final portfolio piece that reflects who I want to be as a graphic artist and succeeds my original intention of designing for a greater meaning.