Script, Storyboard, Design, Post Production, Motion Graphic: quattrolinee
Director of Photography: Stefano Druetta
Soundtrack: Lullatone - A runaway kite
A video campaign with a simple language, close to the children world, able to communicate the values of Eataly, an italian high-quality food market.
EATALY wants to challenge the idea that quality products are accessible only to a select few. Good eating and shopping is not limited to connoisseurs; it is an agricultural act we all have the right to enjoy.
After the brand analysis, we decided to design a campaign of three different video focused on three specific themes: "quality & ethics", "food transformation", "origin & territory".
Script and storyboard
Shooting day: smiles and green screen
Colors played a fundamental role in this project: we decided to use a palette of 3-4 colors for every scene in each video. Here some examples.
The choice of using an handwritten font allowed us to create a strong connection between illustrations and the text animation.
First Video: Origin & Territory
Second Video: Food Transformation
Third Video: Quality and Sustainability
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