EA SPORTS Season Ticket Landing Page

As part of the EA SPORTS Online team I helped create wireframes with detailed information architecture and interaction design for the EA SPORTS Season Ticket landing page.

After researching best practices and doing competitive analyses for landing pages, I created a page structure and wireframes to put the key benefits of the program at the top of the page. This page was a challenge because it has no direct CTA as the user cannot buy Season Ticket without going through their console of choice, so the instructions were instead emphasized to help users purchase a subscription.