- EA Comics
Electronic Arts comic book imprint in partnership with IDW Publishing
This was a fantastic opportunity for me. I conceived and managed all business, strategic and creative aspects of this program. Elements included (but were not limited to) building the business case and gaining executive buy-in, branding and strategic positioning, evaluating all of EA's wholly-owned IPs to determine which would work well as comics, negotiating with all major comic book publishers, defining the user experience (in the comics and online), identifying and securing the creative teams for each title, and developing the online destination (marketing and community hub).
Note: some of the comic pages contain adult language.