A campaign for the animal protection organization Dyreværnet. Every year thousands of pets end up homeless. If not helped by Dyreværnet they are killed instead of finding a new family. Dyreværnet has as the only animal protection organization a no-kill policy and helps all the animals that arrive here to find a new family.
3 films give the target audience the oppotunity to donate 150 DKK to help Dyreværnet or say no. If You send a text message with SUPPORT then you get a link to a film with a happy ending. If You send a text message with NO You get a link to a film with a bad ending.
The first film shown on social media and on trains and stations nation wide:
"Every year thousands of pets end up homeless.
Should they be killed because no one wants them any more?
Dyreværnet helps them all with finding a new home.
Support Dyreværnet with 150 DKK. SMS STØT (support) to 1241.
You can also choose to SMS NEJ (no) and se what happens next."
Donating 150 DKK results in a link to the happy ending:
Texting NO results ind a link to the bad ending:
Print ads in varoius magazines for pet owners:
