Tasks: Brand strategy and positioning, identity and visual signature design, offline advertising and marketing communications, online communications design and development.
Dynaspeak is a dynamic English language school, with campuses in Auckland and Hamilton. With the acquisition of Dynaspeak by Te Wananga o Aotearoa now complete, the schools, to be a major player in the tertiary education space, was set. With a new downtown Auckland location, refreshed energy for overseas markets and local markets growing exponentially; the decision to undergo a rebrand was timely and fitting.
As plans for the school continued to evolve Voice knew a future proofed approach to the brand was the best and most useful solution for the client. Voice presented a phase approach to the brand development that would allow business leaders to release and 'go live' with each component as and when they saw fit. This gave the client:
- Peace of mind that the end game had been thought through
- A strong direction for the brand
- The ability to bring stakeholders along at the appropriate time