This student brief was to produce an advertising campaign consisting of a billboard, adshel poster and a web banner for any product we wanted. I decided to go with something prosaic and see if I could make laundry detergent a little more exciting. Inspired by shows like CSI and NCIS I came up with the dreadful 'grime scene' pun and then proceeded to create a series of grime scenes for our hero in the blue bottle to clean up. You will be pleased to know that the stains did come out of my tablecloth.
Needless to say, this is not a real campaign and is not endorsed by Colgate-Palmolive in any way.