Dveridoff Door Company introduced a special product - "Smart Door" — a special secure door with integrated accessories such as LCD-screens, mi… Read More
Dveridoff Door Company introduced a special product - "Smart Door" — a special secure door with integrated accessories such as LCD-screens, microphones, cameras, etc.
The challenge: to generate consumers interest and inform them about the features of the "Smart Door".
What if "Smart Door" door itself could tell about its features? That is how "Talking Door Project" was born. We equipped the door with human-like characteristics, eyes, voice, character and even it's own philosophical views, that we called "Doorism".
A short TV and internet promo videos were launched, inviting to people to come and talk with "Talking Door". The "Talking Door" also was registered with it's own Twitter account.
Over the period of two weeks "Talking Door" interacted with mall visitors. Answered questions, sang songs, told jokes and even have important advice to anyone who came to talk to it.
"Talking Door" became very popular among mall's visitors. It increased visitors of Dveridoff's Store by 300%, resulting in sales growth of 40%. The number of "Smart Door" product that was sold had surpassed the initial sales projections by 5 fold. Traditional and social media reaction followed. "The Talking Door" project became a permanent installation at Dveridoff Door Company store. (Making of — http://punk-you-design.livejournal.com/39529.html) Read Less