Joost Roozekrans's profile

Dutch national police force

Logo and visual identity Dutch police
The visual identity developed for the Dutch national police force merges the state and municipal corps in a single logo. The flame symbol can be seen as a beacon, a protective flame. This is combined with a law book-like form and the word 'politie'.
The additional orange and blue striping system applied on all cars, boats and helicopters optimise visibility and safety at day and night time. The clients were the Ministry of the Interior and the Ministry of Justice to the Kingdom of the Netherlands. As senior designer at Studio Dumbar. 1992-1993. ​​​​​​​
The police identity won many design awards. In 2006 the Dutch police striping was selected by public vote as one of the 25 Dutch Design icons of the last 100 years.
Dutch national police force
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Dutch national police force

Logo and visual identity for the Dutch national police force. 1992-1993. The identity won many design awards. In 2006 the Dutch police striping w Read More

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