The new Dunlop Volleys are out and in stores now! Based on the original Dunlop Volley O.C. and S.S. shoe that made the brand so famous back in the 1920's, these shoes are a complete rebuild of the originals.
Heritage was a key theme throughout the project with references to the original product. Pinking, a distinct feature of the original shoe design, formed a great link to the new brand and pip tags. The distinct herringbone sole pattern was also leveraged, creating a further link to the heritage of the Volley brand.
Giving the package real personality was important to do the brand justice. This came through distinct textures and tissue illustrations from Paul Ikin
. We worked closely with Hub on the branding, pip tags, packaging and the wholesale product catalogue.
Agency: Hub Group Special Projects