Live brief set to the class by design studio TRAFFIC based in Glasgow. The brief was to make boring information appealing to the public. There were many options available but the outcomes I opted for were and Ad Shell, Mailer and guerrilla advertising. The crime figures we were to show were for Dundee and how the cities crime figures related to that of the rest of the United Kingdom.
No photography was allowed, so I went for type and wanted to show the result in the form of a flow chart. There were also many figures to choose from but we were only allowed to choose three to go with the three outcomes we had to choose.
I wanted to create a simple campaign that was easy for the public to understand, and this is where the STOP campaign came from. The message is so simple, putting a stop to crime overall is something the public and police and worked so hard to do.
The mailer is an interactive piece, all a person needs to do is follow the instructions on the inside to adjust the circles to find out how bad the crime rate is for that particular type of offence. A simple key instruction is clearly seen on the inside.
Along with the posters and mailers, a guerilla advertisement will also be seen around Dundee. Cars around the city will have a UK parking fine placed on the front window of a persons car. These are fake tickets that will have a pouch inside containing a series cards that will explain for a person to keep these in their car at all times. The cards are signifying that every time a person commits a motor vehicle offence they are gambling their life for either prison and with the option of disabling or killing not only themselves but innocent bystanders as well. These are a simple design aimed at getting the message across straight away.