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Identity_1 // all 2009 

 

Visual Standards Guide for Duncan Toy Co. This guide was created to outline the proper use of the system and ensure that someone upholds the integrity of the mark and system that I designed. 

 

The guide includes the following:

 

» Company History
» Identity
» Audience Profiles
» Grid
» Anatomy of the Logo
» Alternative Versions
» Do’s and Don’ts
» Typographic Standards
» Color
» Graphic Style
» Brand Extension