Two years have already passed since we met Álvaro Giménez, an expert in the audiovisual field as well as in life. After months of collaboration, he asked us to develop the brand for a very personal project inspired by new audiovisual creations and by the (free exercises) from the new media age. Basically, what in reality is a very experimental audiovisual company.
We created a logotype that initially seems quite simple, cold and anodyne in which shape is the dominating element. Álvaro gave us the opportunity to work in more modern fields but without selling (bottled water).