logo created for Duckling, a web design company
Below are some of the notes and goals in working towards the final project.
Knowing that the duck had to be a duck, it was a matter of making the image recognizable and pertinent to the problem. There was a danger in some of the drawings of the form getting too pretty - too much like a swan. Ducklings are rather pudgy and awkward little things.
Early in the project, it was decided that the drawing would be one continuous line fed back in upon itself. From time to time, you will see references to a crown in the logo. This is an early iteration that made an onamatopaeic reference to“king” where the logo would echo duck-king. That went away in preference for simplicity. Not only is various line-weight tension evident in the drawings here but also a struggle between how friendly and formal its character should be. Inspiration was taken from early Modernist sculpture (eg. Gaston Lachaise and Elie Nadelman to be specific) and hunting decoys (somewhat ironic).
After the logo was signed off on, some additional revisions were made to open the eye, arch the brow, and rock the breast forward so that it looks younger and more playful. The large loop in the neck is my homage to Daffy Duck, crown prince of all silly water fowl.
Knowing that the duck had to be a duck, it was a matter of making the image recognizable and pertinent to the problem. There was a danger in some of the drawings of the form getting too pretty - too much like a swan. Ducklings are rather pudgy and awkward little things.
Early in the project, it was decided that the drawing would be one continuous line fed back in upon itself. From time to time, you will see references to a crown in the logo. This is an early iteration that made an onamatopaeic reference to“king” where the logo would echo duck-king. That went away in preference for simplicity. Not only is various line-weight tension evident in the drawings here but also a struggle between how friendly and formal its character should be. Inspiration was taken from early Modernist sculpture (eg. Gaston Lachaise and Elie Nadelman to be specific) and hunting decoys (somewhat ironic).
After the logo was signed off on, some additional revisions were made to open the eye, arch the brow, and rock the breast forward so that it looks younger and more playful. The large loop in the neck is my homage to Daffy Duck, crown prince of all silly water fowl.
This piece was featured in Print Magazine's Design Annual for 2007.
