- Duck and Cover 2011 Point of Sale
For 2011 Duck and Cover asked Design Friendship to produce two sets of POS, an emotive piece that engages their consumers, and a branding device that can be used as an on-going in-store campaign
to help improve brand recognition and awareness.
The brief was to deliver freestanding POS that can work along side their seasonal campaign imagery
and brand concept 'Ready For Anything', and to create a call out to Duck and Cover products in busy
The Megaphone - Emotive POS
DF created a memorable POS unit that the Duck and Cover target audience can identify with and that represents the brand personality and ethos:
• Be a leader not a follower
• Be pro-active
• Confidence to stand up for what you believe
• Be direct and straight-talking
• Be forward thinking
• Be bold and embrace difference
• Be 'Ready For Anything'
- Civilian Target - Branding POS
The Duck and Cover 'Civilian Target' is an ongoing in-store brand building campaign with the DAC device
at the heart of the concept. It's simple, bold shape and direct approach to branding takes inspiration from the Duck and Cover urban, utilitarian and industrial look and feel. Because of the simplicity of this iconic shape, the 'Civilian Target' will be used across a number of in-store display units, made from a variety of materials and sizes from concrete statues to brushed metal shelf riders etc.