Duck and Cover A/W11
Design Friendship's third and final installment for the Duck and Cover ATL campaign follows on from S/S11's "Rendezvous" story line. DF designed, Art Directed and produced the new Autumn Winter 11 campaign,
"The Chase", which is set and shot in a disused RAF base in Suffolk, a remanence of the cold war years.
The brief was to continue, develop and intensify the ‘Ready For Anything’ brand narrative Design Friendship created with Duck and Cover to engage and excite the 24+ male consumer.
As well as featuring in traditional press advertising and digital outdoor media, the campaign has been fully integrated to work both online and off-line.