The design strategy relying on the values associated with the brand. The logo and the packaging offering a contemporary and refreshing translation of the conventional language used in French bakery commercial presentations. The visual language draws its inspiration from the style of the shop's colorful decor, its wall decorations and the original ceiling which was the work of an artist in 1860. The appearance of the logo and the typography is based on the traditional Christian custom of marking bread with the sign of the cross before slicing.