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Bēhance

  • Drop of Sun
    Good Food, Good Life
  • A marketing campaign that introduces a new line to the Nestle brand. Promoting the new line called Nestle Organic is a set of salad dressings that are embraced by a Mother Nature illustration. She is embracing all the ingredients that are contained in the salad dressings and reflecting the Nestle brand of "Good Food, Good Life." Contained in this project is the marketing tactics that would reach out to Nestles audience such as an aisle showcase, dipping station, and full size posters.

    Credits:
    Photography done by Alexander Ward
    Illustration done by Joanna Eberts
  • An aisle and cart display are proposals to show how the brand should be marketed. The droplets above the displays would be able to rotate around to grab the consumers attention of the product.