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Drop One Product - Young Guns Creative Brief

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    Drop one product
    Finalist at Young Guns 2010 Creative Brief Category
  • Brief
    The smallest of act of restraint in behavior can have an enormous collective positive effect on the environment and the future. Consumer societies drive the belief of individuality through multiple product choice, but it comes at the expense of our environment.

    Role of the communication
    To make each person realize the simple action of asking themselves one question:
    “Do I really need that?”
    And by making the conscious choice to 'drop one product', whatever it may be, that they start their own Butterfly effect of indulgence reduction that will have a positive effect on the future of the planet.

    Primary target

    Mandatory Inclusions
    Logo / mark – you need to create one

    Advertising requirements
    Print, Video, Digital, apps – whatever you think is the best communication channel for your idea.