The smallest of act of restraint in behavior can have an enormous collective positive effect on the environment and the future. Consumer societies drive the belief of individuality through multiple product choice, but it comes at the expense of our environment.
Role of the communication
To make each person realize the simple action of asking themselves one question:
“Do I really need that?”
And by making the conscious choice to 'drop one product', whatever it may be, that they start their own Butterfly effect of indulgence reduction that will have a positive effect on the future of the planet.
Logo / mark – you need to create one
Print, Video, Digital, apps – whatever you think is the best communication channel for your idea.