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  • Driving Shoe for career women
    Project : Industry shchool project with Hyundai & Innocean 
    Period : 2012. May - June
    Team work : Yujin Kim

    Do you know how much it is dangerous that career women drive car wearing high-heeled shoes? Normally women who commute by car wear high-heeled shoes, and drive their car with their right bare foot or ugly driving shoes. 

    However, there are some problems. Firstly, if the high-heeled shoes they take off on the ground could go under the brake pedal, it occurs very dangerous accidents. Secondly, both of stiff and flat driving shoes and bare foot make your foot tired for a long journey. At last, career women always want to look trendy and beautiful even during driving. 

    The new driving shoe for career women prevents them from the three problems. The essencial factors are in the driving shoe; right foot shoe for pedal, no bridge for the flexible movement of foot and Hyper-gel material for wearing comfort.

  • Ideation with Exploration
  • I appreciate your taking time for my work.
    The driving shoe is a concept design and not produced yet. However, it has a possibility for making it real.  
    Now I am finding a collaborator for manufacturing it. If you have a interest, please feel free to contact to me.