Working with the Kent based BTCC Team, Team-HARD on the Drive Cool brand for one of their 3 team cars for this years Dunlop MSA British Touring C… Read More
Working with the Kent based BTCC Team, Team-HARD on the Drive Cool brand for one of their 3 team cars for this years Dunlop MSA British Touring Car Championship.
The project included taking the existing Drive Cool logo and branding it for the race weekends, including the race car livery and placement, umbrella, caps, posters, website and so on.
The brief was to keep the brand very subtle yet stunning and vibrant on the rich red.
This has and still is such a great project for me to work on, as I am lucky to get the opportunity to get up close to the cars in the pits and garage and really involved in the race weekend. I also attend each race weekend to photograph the events for both the TeamHARD. and Drive Cool websites.
More to come soon. Next stop, Donington Park on the 21st April 2013, races live on ITV4.
Please visit http://www.team-hard.com/ and http://www.drivecool.com/ for more information.