Dr. Martens Advertising campaign

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Hello and welcome to my portfolio,

This exciting project was one of my school assignment and I after doing a deep research and interview with actual brand store manager, a photo-shoot was arranged and thankful to Dr. Martens great staff I had a fun photo shooting.

Challenge: Recently, the brand has some difficulties to sell between youth and encouraging the young people to buy this product is the goal.

The target market: The young men and women between 25-40 who have their own job and independency. They enjoy the life as it is and try to improve every day. They are educated and confident about their decisions. This target group care what they wear and the quality is a must for them. They don’t have any children or they are new parents who can inform their children or the one they love about Dr. Martens boots. They don’t mind to pay a premium price for a good quality shoes which will support them in their active lives.

Solution: To know more about the brand, being more memorable in target group minds, and as the result, increasing the selling rate. They can step into their opportunities, adventures and empowerment.

Please feel free to leave your comments and suggestions. Thanks in advance.

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