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Bēhance

Dr. Iakovos Arapakis, ENT: Personal Identity

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  • Iakovos Arapakis, MD, PhD
    Personal identity design
  • The client, a newly arrived surgeon in Thessaloniki (Greece), required a distinctive identity to match the memorable ORL Clinic we designed for him.

    Our approach consisted in associating the client (an ENT consultant/surgeon) to his practice and clinic, in order to create a professional, strong first impression, crucial for any newcomer in a saturated market. The three elements (person, specialty and studio) are connected through the use of the sound wave form as an interwoven visual element, which in turn can be used separately without compromising its effectiveness. The wave form is used in whole or in parts so as to provide the necessary flexibility and avoid tiring repetitions throughout its applications. 

    (photography by Giorgio Papadopoulos)
  • Detailed view of the "sound wave"
  • Typography and visual element
  • Typeface
  • Stationary and prescription pad
  • Website design
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