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Downtown Jonesboro Campaign

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  • Objective: Work collaboratively with five other group members to create a campaign for downtown Jonesboro, AR using the already established logo.
  • Webpage Home
  • Three brochure covers introducing the campaign slogan "Get the Main idea."
  • The first and largest of the print ads for the new campaign.
  • The second, medium-sized print ad.
  • The third and smallest of the print ads for the DJA campaign.

  • Direct mail piece
  • Direct mail piece.
  • Direct mail postcard.
  • Direct mail postcard.
  • Direct mail postcard.
  • Direct mail postcard.
  • Website advertisement
  • Downtown Jonesboro facebook page
  • Coupons via social media
  • Additional social media usage
  • Downtown Jonesboro App
  • Environmental graphics
  • Additional environmental graphics
  • Guerilla Marketing: door decals for supportive businesses around town
  • Guerilla Marketing: crosswalks custom painted around town to promote downtown Jonesboro
  • Guerilla Marketing: full page ad on back page of the local newpaper; the space around "Get the Main idea" where news is typically displayed is now filled with deals, coupons, new business, etc for the downtown Jonesboro area