Downtown Jonesboro Campaign
Objective: Work collaboratively with five other group members to create a campaign for downtown Jonesboro, AR using the already established logo.
Three brochure covers introducing the campaign slogan "Get the Main idea."
The first and largest of the print ads for the new campaign.
The second, medium-sized print ad.
The third and smallest of the print ads for the DJA campaign.
Direct mail piece.
Direct mail piece
Direct mail postcard
Direct mail postcard
Direct mail postcard
Direct mail postcard
Web home page
Website advertisement
Downtown Jonesboro facebook page
Coupons via social media
Additional social media usage
Downtown Jonesboro App
Promotional products such as reusable bags and customized stamps
Promotional t-shirts
Environmental graphics
Additional environmental graphics
Guerilla Marketing: door decals for supportive businesses around town
Guerilla Marketing: street sign attachments for downtown Jonesboro to aid in brand establishment when people are in the downtown area
Guerilla Marketing: crosswalks custom painted around town to promote downtown Jonesboro
Guerilla Marketing: full page ad on back page of the local newpaper; the space around "Get the Main idea" where news is typically displayed is now filled with deals, coupons, new business, etc for the downtown Jonesboro area
