This book was designed for the Downtown Crossing neighborhood in Boston, Massachusetts, commissioned by the Boston Redevelopment Authority.
Created at 160over90, we were approached by the Boston Redevelopment Authority to join a team consisting of multiple city planners, economic planners, and pedestrian traffic researchers and developers from all over the world. Our task was to work with the teams and help develop a vision and brand for the future of the Downtown Crossing neighborhood. After six months of research, crafting a vision and key message statement, a four year marketing plan, and an identity system we needed to summarize all of our findings and developments in a consumer friendly book that could be sent out to all of the key stakeholders in the neighborhood. A Crossroads For A Crossing, is the summary of that initial research as well as the teams suggestions for the future of the neighborhood.
Created at 160over90, we were approached by the Boston Redevelopment Authority to join a team consisting of multiple city planners, economic planners, and pedestrian traffic researchers and developers from all over the world. Our task was to work with the teams and help develop a vision and brand for the future of the Downtown Crossing neighborhood. After six months of research, crafting a vision and key message statement, a four year marketing plan, and an identity system we needed to summarize all of our findings and developments in a consumer friendly book that could be sent out to all of the key stakeholders in the neighborhood. A Crossroads For A Crossing, is the summary of that initial research as well as the teams suggestions for the future of the neighborhood.
