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Bēhance

  • Dow Jones & Company

    Dow Jones & Company is an American publishing and financial information firm. Operating all over the world, Dow Jones has been one of the most trusted publisher of accurate financial news and business information.
     
    STUDIO NEWWORK was commissioned to redesign the corporate identity for Dow Jones. We developed a clean and modern identity, with a bold sans serif typeface to keep the company distinctive and to begin a new chapter of Dow Jones with a fresh look.
     
     
     
  • Logotype
  • Logotype in Black
  • Monogram
  • Comparison with Previous Logo
  • Logo Analysis:
    The swoosh starts from the tip of "J", then the stroke of swoosh meets the corner of "N", and it goes to the corner of "E".
  • Color Palette: Primary Colors
  • Corporate Typeface
  • Business Card, Letterhead, Envelope (Concept)
  • Business Card (Concept)
  • Letterhead (Concept)
  • Envelope (Concept)
  • Employee ID Card (Concept):
    We knew that "DJ" could stands for not only Dow Jones, but also someone who mixes and plays music. Making employee ID cards that may look like a secret pass for a night club could be what a traditional large corporation wouldn't usually do. However, it could playfully suggest that Dow Jones pushes boundaries creatively.
  • iPhone Icon (Concept)
  • Facebook Icon
  • Twitter Icon
  • Story behind the logo
  • Example of Copyrighting in Communication Materials.
  • Phrases that Use ONE, Words that Contain ONE
  • Internal Newsletter (Concept)
  • Logo on The Wall Street Journal
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