Douwe Egberts
University Project
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The brief asked us to create a new product, packaging or campaign to promote Douwe Egberts coffee to the younger generation as they are seen as 'old fashioned'. I decided to create a new product range of iced coffee, a popular choice among young people in coffee shops. Each coffee has it's own country of origin - kenya, Brazil and Columbia. This inspired me to create travel style boarding pass labels emphasising on the journey and origin of the coffee beans. I decided to go with black as the predominant colour representing quality and strength, using three different colours each from Douwe Egberts other products as the sub colours to represent the countries.
