Factory were asked to create an engaging and memorable corporate
advertising campaign that reflected the Douglas & Gordon brand
values and personality. The brief also required the development and
expression of tangible points of difference, reinforcing the considered
high level of service that Douglas & Gordon have become renowned
thousands of customer testimonials heralding the 'extraordinary people'
that make up Douglas & Gordon, Ideas Factory proposed a rich and
fantastical homage. Each month different employees are introduced within
a photographic set, which exaggerates their real life hobby or passion.
The adverts reference, in a playful way, how employee pastimes benefit
their ability to help Douglas & Gordon customers.
the 24 month campaign, Douglas & Gordon have seen continued
reinforcement of their core brand values and increased brand awareness.
The much talked about and award nominated advertising has improved
Douglas & Gordon's appeal to vendors, buyers and potential
Cream Awards 2011
Winner – Best Press Campaign
Winner – Best Art Direction
Pamda Awards 2012