Challenge
Ideas Factory were asked to create an engaging and memorable corporate advertising campaign that reflected the Douglas & Gordon brand values and personality. The brief also required the development and expression of tangible points of difference, reinforcing the considered high level of service that Douglas & Gordon have become renowned for.

Solution
With thousands of customer testimonials heralding the 'extraordinary people' that make up Douglas & Gordon, Ideas Factory proposed a rich and fantastical homage. Each month different employees are introduced within a photographic set, which exaggerates their real life hobby or passion. The adverts reference, in a playful way, how employee pastimes benefit their ability to help Douglas & Gordon customers.

Results
Throughout the 24 month campaign, Douglas & Gordon have seen continued reinforcement of their core brand values and increased brand awareness. The much talked about and award nominated advertising has improved Douglas & Gordon's appeal to vendors, buyers and potential employees.

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Awards
Cream Awards 2011
Winner – Best Press Campaign
Winner – Best Art Direction
Pamda Awards 2012
Shortlisted