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Douglas & Gordon - Extraordinary People

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  • Douglas & Gordon 2011/2012 Corporate Advertising Campaign
    'Extraordinary People'
  • Challenge
    Ideas Factory were asked to create an engaging and memorable corporate advertising campaign that reflected the Douglas & Gordon brand values and personality. The brief also required the development and expression of tangible points of difference, reinforcing the considered high level of service that Douglas & Gordon have become renowned for.

    Solution
    With thousands of customer testimonials heralding the 'extraordinary people' that make up Douglas & Gordon, Ideas Factory proposed a rich and fantastical homage. Each month different employees are introduced within a photographic set, which exaggerates their real life hobby or passion. The adverts reference, in a playful way, how employee pastimes benefit their ability to help Douglas & Gordon customers.

    Results
    Throughout the 24 month campaign, Douglas & Gordon have seen continued reinforcement of their core brand values and increased brand awareness. The much talked about and award nominated advertising has improved Douglas & Gordon's appeal to vendors, buyers and potential employees.



    Awards
    Cream Awards 2011
    Winner – Best Press Campaign
    Winner – Best Art Direction
    Pamda Awards 2012
    Shortlisted