Doublers | Fruit & Chocolate Candies Packaging
Entered for Paperboard Packaging Alliance student design challenge 2013
Collaboration with Mike Chiarella & Chris Heinlen
The packaging for Doublers Fruit and Chocolate Candy provides a significantly improved movie-theater experience in a subtle yet effective manner. The solution is simple, practical, and unobtrusive.
“Doublers”, simultaneously easy to understand and fun to say, promotes a sense of “double the flavor, double the fun”. This name, combined with the red and cyan, suggests a pairing of tastes, not simply one. The diamond shape that is displayed on the sides and back of the package as well as repeated on the inside is a graphical representation of the opened box, creating visual continuity between structure and branding.