After a couple years and a couple pivots, DoubleDutch needed a bit of a brand refresh. The original logo, while serving well for the early part of the company's existence, had begun to fall behind. It didn't represent the company's messaging of sleekness, cutting-edge, and those other business terms that fit the mobile enterprise space. And most of all, it displayed poorly at small sizes, which is how virtually all of humanity sees it on the website, marketing collateral, etc.
Therefore, a new logo was born in the late hours of the night.