The cup’s package results from being true to the product’s
form. Holes in three sides with a white circular boarder around each hole are
actually an interpretation of viewing the porcelain cup from above. It was
important that the customer also get to see and feel porcelain through the box.
As the cups are plain white, the package serves to attract
the eye via panels of color. The pantone colors for the package were selected
as if they were intended for the cups, so as to create more relevant feel. The
overall trapezoidal shape of the package shares similarity with the classic fast
food noodle boxes. This whether a good or bad thing does actually reinforce
that the product is food/drink related.