Dots is a fast fashion retailer that is a competitor to industry stalwarts like Forever 21 and H&M. With nearly 400 stores nationwide, they were looking for a visual upgrade to compete in the cutthroat fashion market. "The Diva" is their target market and Dots pushes hard to cater to that group. We wanted an airy, fun and dance club vibe to echo throughout the entire branding campaign. Read Less