The Doritos "THE END" program started at Superbowl with an ad that asked consumers two questions: Which flavour do you want to destroy – Onion Rings N’Ketchup or Buffalo Wings N’ Ranch? And how do you want to destroy it? Well, 30,000 people answered by writing an ending to the ad at writetheend.ca and over 200,000 voted for those endings.
Upon contest submission closing, the field was narrowed to 14 finalists. 7 who wanted to kill flavour A and 7 who wanted to kill flavour B. Only one flavour could remain on shelves so the contestants were given the opportunity to discuss their vision with the Agency and the commerical’s director. The winning ending was selected, further developed, and produced.