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  • Doritos Rules
    Online and Mobile Apps
  • 2011 saw the launch of 2 successful, thematic, digital campaigns highlighting the ‘EXPLOSIVE FLAVOR OF DORITOS CHIPS’. To build on this success, Doritos wanted to expand and evolve the campaign into a further activation to evolve the propelling effect of Doritos chips, around the proposal that:


    The digital activation had to be an extension of the TVC concept of a ‘character’ eating Doritos chips and being propelled into an unexpected situation that he is not prepared for.
  • Online and mobile games
  • The five games appear as chapters from the book of Doritos Rules. Each game puts the user into an unexpected situation what has to be managed.
  • Mobile adaptation of the menu structure
  • Chapter 1. The boxing match
  • Game intro and preloader.
    The game begins with our Doritos character sitting at home eacting a pack of Doritos...
  • the character eats a chip, he is automatically propelled out of his chair, into an unexpected situation.
  • The player lands in a boxing ring opposite a boxer. This is the point when the actual game begins.
  • Mobile adaptation of the app. The mechanism had to be changed as there is no keyboard to use. 4 buttons were placed on screen what lit up after each other in random timing and order. User is to tap to the button is being lit in the shortest time.
  • Chapter 2. The drag race.
  • Chapter 3. The concert.
  • Chapter 4. The football match.
  • Chapter 5. The jungle.
  • Samples of Illustrations
    Character design, Vector Illustrations
  • All the characters are designed to be rigged and animated. Isolated body parts.
  • Bruises and sweat apeare on the opponent during the game.
  • Changing facial expressions and extra details, drops spraying.
  • Front engined "Slingshot" Dragster from Chapter 2. Engine shakes, vibrates and throwing flames.
  • Guitarist character for Chapter 3.