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Donuts' escalator // The Simpsons' Movie

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  • Years ago, i told Gabriel Russo about this fun idea and he loved it and designed at the same moment. 
    It's fun to think that years later it became just sort of a "internet meme", as we call it in Brazil, being spread in worldwide portals like 9gag, Ffffound, Adsoftheworld and many others. 

    * Note: this actually never existed. We tried to do so, but Fox and Groening didn't get thrilled with it.  
  • It also inspired a german graffiti artist and he put some DIY in our idea back in Frankfurt subway stairs:
  • Thank you so much anonymous street artist.
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