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Bēhance

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  • We partnered with local millennial comedians "Shane & Dave" and went out to the streets of New York and asked people about their opinion, and we got an honest response. The result is quite fun. 
  • Millennial Non-Facts are actual quotes that we took from magazines and newspapers and blogs stating something that we thought was wrong and irrational. We exposed them with pictures of Millennials proving the quote wrong or a funny picture demonstrating how irrational it is.
     
    These were used in Social Media to generate buzz and awareness
    about our upcoming event.
  • FREE THE TITLES
    FREE THE TITILES was what we took away from this experience.
    During ADCOLOR 2013, we introduced our conclusion and solution to this problem: REVERSE MENTORSHIP. 
     
    TAKEAWAY:
    If people took the time to talk and empathize with each other, they will find that they are not that different and that there's a lot they can learn from each other. 
    We're all human at the end. 
     
    During the event, we introduced the video, and the "Browne Paper" and had a candid conversation about the subject. The panel had 2 Millennials and 2 Boomers, all very successful ad professionals. We received great response and feedback and our
    "FREE THE TITLES" takeaway resonated with the audience.
     
  • All these projects are a contribution between everyone at the MBF Board and the talented guys at Fm Ads