This was a guerilla campaign to make our voice heard within the advertising industry.
We partnered with local millennial comedians "Shane & Dave" and went out to the streets of New York and asked people about their opinion, and we got an honest response. The result is quite fun.
FREE THE TITLES
FREE THE TITILES was what we took away from this experience.
During ADCOLOR 2013, we introduced our conclusion and solution to this problem: REVERSE MENTORSHIP.
If people took the time to talk and empathize with each other, they will find that they are not that different and that there's a lot they can learn from each other.
We're all humans at the end.
The "Browne Paper", our version of a white paper was given to attendees during the panel.
