This campaign featured a framed family photo mass display of the Sebastianis wearing cheesy holiday sweaters. With a wink and a smile, (and some wood paneling directly from the 80s) Don and sons shared their wine, their bad sweaters, and this uniquely humorous art form. Other program elements included case cards, neckers, actual bottle sweaters, a sweepstakes tear-pad, and a microsite promoting our partnership with Kodak cameras a partnership and a sweepstakes developed so that consumers could capture their own special family memories for that holiday season.