RAPP wanted to showcase its digital capabilities during Valentine’s Day. So we were tasked with finding a fun way to do it. We created Don Cupido, a washed out cupid mariachi that lost faith in true love. To restore Don Cupido’s belief, we asked users to post a message with a song (hacked from Spotify, recently launched in the US) directly on their loved one’s Facebook wall. The more serenades were shared, the more Don Cupido got his hopes back that true love still existed.

The site was a heartfelt tribute to Latin culture in America, referencing old-style Mexican cantinas, and using hand-drawn graphics and rustic accents to bring Don Cupido’s playful character to life in a bold, vibrant and loving way.

Creative Officer: Marty Cooke

Executive Creative Directors: Wayne Pick / Kim Pick

Creative Director: Leo Zanis

Art Director: Diogo Montes

Copywriter: Hayley Morris

Designer: Diogo Montes

Experience Designer: Chis Worley

Photographer: Diogo Montes

Illustrator: Diogo Montes

Retoucher: Diogo Montes

Creative Technologist: Freddy Gomez

Director of Technology: Gela Fridman

Director of Digital: Craig Elimeliah

Developer: Oliver Dore

QA: Usha Palacherla

Studio Artists: Danny Rivera / Sophie Cooke / Doug Jencen / Christina Fikaris

Project Managers: Darryl Pratt / Lisa Rocanello

Broadcast Producer: Jeff Goodnow

Camera: Andrey Alistratov / Shon Mogharabi

Sound: Engin Kaplan

 Category: Sites