The new property of Domus Academy, Laureate International Universities, asked me to design a brand new identity for the school. The main need was a clean and sophisticated feeling expressing also design and creativity. Main element of all the new identity are SKETCHES (see also the website www.domusacademy.com). I took sketches as traitdunion between all the promotion tools because they represent the most fresh and spontaneous moment of project (before computer, modelling, etc.). Sketches are also a common element between all design fields: in Domus Academy they teach Fashion as well as Business, Product, Interaction, etc. To realize them, I asked to Domus Academy's Directors, who are excellent designers and known professionals, to sketch and play around, drawing or underlining particular keywords. So you will see not only their face but also their "hand".