- Table of Justice
Ad Campaign for Dominos
- The table of Justice was an academic project for Design Team project. The prompt was to develop a year long campaign, which would appeal to young families. The class was broken up into 4 teams and given four weeks to research, concept, design, and pitch the idea for their Pizza company.
I was the Art Director of a team of five given Dominos to be our client. Our objective was to display Domino's many products while creating unity at the dining table. Our approach was to give Domino's products super hero personalities based off of their own unique ingredients. We wanted to display that everyone has unique strengthens, but powerless when not acting together as a family.
CharactersPhilly CheezThe young hotshot who loves to spice up the place.
The goofball who loves causing sticky situations.
The tough guy who's so packed with flavor, he can bend your taste buds.
The most renowned hero, who is known for his legendary wisdom & mastery of flavor.
Sweet & Spicy
The sassy girl who cools your heart, but burns your tastebuds.
The girl next door whose homestyle sauces pack bursts of flavor.
The fun-loving girl whose quick speed slices through any situation.