"Emergency" Magazine asked me an illustration for their monthly coverage of women murdered by their husbands, brothers or sons. The image of a woman with a black eye has been used so often that we are now almost desensitized by it and thus we simply ignore it. I wanted something more engaging, something that compel us to think further about the implications of violence because violence is not just a physical act, it implies a will of annihilation against another person. That is why I employed the metaphor of a disfigured old photo. It is an innocent scratching of paper but the implications are not innocent at all. What does bring someone to obliterate a person from a photo if not a an insatiable will of annihilation?
The visual metaphor is meaningful and yet aesthetically pleasing enough to engage at first sight. I wanted to trick the desensitized viewer with an apparently pleasing illustration just as the doctor in ancient times used to put honey on the rim of a cup containing bitter medicine.
Emergency is an independent NGO founded in Italy but present in the UK, USA, Japan and Switzerland as well. It publishes a monthly magazine targeting the Italian market with 200.000 copies.